If the Franklin Mint made toasters...
Every month, you would receive another lovely hand-crafted piece of
your authentic hand-crafted Civil War pewter toaster.
If Coca Cola made toasters...
They'd be capable of making the original, diet and new improved toast
as long as you bought your bread in the inconvenient six-pack.
If Microsoft made toasters...
Every time you bought a loaf of bread, you would have to buy a toaster.
You wouldn't have to take the toaster, but you'd still have to pay for it
anyway. Toaster'95 would weigh 15000 pounds (hence requiring a
reinforced steel countertop), draw enough electricity to power a small
city, take up 95% of the space in your kitchen, would claim to be the
first toaster that lets you control how light or dark you want your toast
to be, and would secretly interrogate your other appliances to find out
who made them. Everyone would hate Microsoft toasters, but
nonetheless would buy them since most of the good bread only works
with their toasters.
If Apple made toasters...
It would do everything the Microsoft toaster does, but 5 years earlier....
but only the original bread that came from the manufacturer would
work in it....when you needed to buy more.... you needed a different
toaster.... from somebody else (but wait, new plans at Apple indicate
that you will be able to by that different toaster from them ... but of
course it won't use the same bread as the original. And as a matter of
fact.. won't operate anything like the old one... but they say that's